There are very few companies that can survive without a competent sales staff, so providing them with good support is the way to increase business. It begins with ensuring they have product or services to sell when the customer orders them, so production must meet demand on a regular basis. If there is a failure to meet demand, those who are on the front lines of sales must be given a good reason. They will often be able to shift their sales to a graduating scale, but if the situation must be resolved quickly for them to retain customers.
Maintaining a company’s good reputation is important when it comes to supporting sales staff, so it should be a large part of management’s goal to achieve. If the company consistently fails to deliver their products or services on time, they will eventually find the staff in charge of sales is unable to help them recover or retain their share of the market.